Building A Coffee House One Cupcake At A Time

So, what happens when you have a dream but you don't have capital to work with?   You get creative.

We have had a dream to build a coffee house since 2008 but have you looked up the cost of that dream?  We originally wanted to build our coffee house in Oak Ridge, TN but there was no place we could afford.

We joined the Entrepreneurs of Knoxville (EOK) and got some marketing tips that REALLY helped us out a lot.  Marketing is something we need to learn.  Well, okay, running a newspaper and starting a coffee house is also something we need to learn, which is why this Kudzu Jungle site was born.  What better way to learn than to make an adventure out of pursuing a dream and having to learn every detail of that dream as you go?

EOK has a program called "Hot Seat" and that's where you get up in front of other entrepreneurs and pitch your idea, and they critique it and help you improve your marketing idea.  Our campaign to do a documentary and build a coffee house one cupcake at a time made me nervous.  There was a banker out there in that crowd and most entrepreneurs seek loans.  I thought we were going to be laughed out of there with our idea.  Instead, we were embraced.  We had taken our Tropical Pineapple cupcakes to the presentation.   We got awesome reviews!  We were told people would pay $2 each for our cupcake (but we are charging less).  And to my surprise, the banker loved our approach to raising capital and offered to look at our financial plan.

From there, another EOK member took interest in our documentary and helped us fine tune our business plan.  He then went with us to scope out a home in Clinton, TN to see if it's an ideal location for the coffee house.  He really liked it, so we pursued that place and got a six month lease reduced so we have time to clean, paint, set up and get inspected.  Talk about a blessing from the Lord!

Now we are going to build a coffee house one cupcake at a time and help other entrepreneurs.

We are an open source entrepreneur and coffee house project.  Why are we going open source?  We know hardship.  Extreme hardship.   How bad?  Well, we lived in our car during the winter of 2010.  Sometimes we parked at a rest area down in the Pigeon Forge area (because I was ashamed to be in Clinton) and when pride was swallowed, we parked at the Wal-mart parking lot in Clinton.  Humility is not a strong part, but I'm learning to be thankful in all things.

Our work dried up for two months and we weren't expecting that, so we continued with our coffee house plans and had to work on gaurding our mouths so we didn't get angry over our situation.  It's easy to be angry at God when things go wrong, but during those two months, we got closer to Him instead.  I suppose it would have been better had we trusted Him at the beginning but we didn't.  We were angry, afraid, embarrassed and doubted our coffee house dreams.

Since we have to learn as we go, and pay as we go, we had to find a fun way to budget.  We budget in cupcakes instead of dollars.   We plan out the projects, then determine how many cupcakes we have to bake and sell in order to raise the capital.  We have to bake a LOT of cupcakes to raise money for our coffee house. 

In addition to cupcakes, we are being creative in figuring out how to raise money as we go. 

We hope you enjoy our documentary, our entrepreneur blog and our coffee house! 

Colleen Crawford

Entrepreneur Spotlight

From one entrepreneur to another, we want to offer a product and service that is valuable to you.   At the time of this page creation, we are raising money for our coffee house documentary.  The Web site is newly launched and we are in the marketing phase now.  Therefore, your contribution to project will help us get started with our newspaper. 

We have a one-time set up fee of $50 to feature your business and it will remain visible on our site until you ask us to take it down, or until the information you provided leads to a broken link or closed business. 

As we get more and more visitors, we will spotlight your business on our front page so you get better visibility.   For now, your spotlight page will be on our front page for at least a week.   Should we not get another spotlight request, your business will stay on the front page until another spotlight is featured, but you will be featured for not less than one week.

There is no obligation to pay up front.  We will consult with you at Our Little Coffee House, or via message communication, phone communication or at your place of business.    If your company fits into the scope of our newspaper and coffee house, and you are satisfied with our product and service, we will bill you for $50.  There are no monthly fees to continue being in the spotlight directory.

Your spotlight page can have images, video, audio, company information, product information, contact information, etc.  You can also submmit changes to the page as needed.

Use our contact form to schedule an appointment!  We look forward to meeting with you.

Contact Wesley & Colleen Crawford

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The Big Picture

Since we are approaching business without going into debt, we won't have our dream coffee house right away.   We have our location picked out, which will be at 707 S. Charles G. Seivers Blvd.; Clinton, TN.   It's a cute brick home and our theme is "A home away from home."

As much as we would like to have a finished coffee house with our big picture dream, it is impracticable (and unwise) to go into debt.  So, we are working slowly at building our dream.  We raise the capital first, then we add a new feature to our coffee house.

Here is our projected development plan for our "Big Picture":

PLANNING

We began planning the coffee house in 2008.  It took until December, 2011, for us to get property to locate the coffee house!  Talk about a slow process to go into business.  We have identified our core projects as follows:

COFFEE HOUSE:

  • About: It's the dream burning a hole in Wesley's and Colleen's hearts.
  • Documentation Blog: Kudzu Jungle - A Coffee House Documentary
  • Status: Raising Capital! "One Cupcake at a Time!"
  • Notes: We have the domain registered, the business plan ready to be finalized and we have launched our "One Cupcake at a Time" campaign to raise funds.

NEWSPAPER:

  • About: Kudzu Jungle is the "voice" of the coffee house. We are launching this project before building the coffee house because it is the least expensive project of the coffee house and it will help us network with our community, market the coffee house project and raise more capital for Phase 2: Build the coffee house.
  • Status: The online portion is open (kudzujungle.com).  We are working on the printed newspaper and hope to have the first issue published in March, 2012, or February if we can everything ready by then.

ART GALLERY:

  • About: Colleen is an artist (see the art project page for samples of her work), and a coffee house is the perfect place to set up a gallery for Tennessee artists!
  • Documentation Blog: Not open yet
  • Status: Planning
  • Notes:  The art gallery will be included when we add the main dining room to Our Little Coffee House.  Right now, we have a small dining room and limited space.  When we add on, the current dining room will become the gift store.

MUSIC:

  • About: Wesley and Colleen have a passion for learning music, so, it goes hand in hand with a coffee house, doesn't it? Wesley plays drums and is learning to play guitar. Colleen writes music, but is learning to sing, play keyboard, play drums and she also wants to learn to play a Native American flute. Our coffee house will feature local artists and we hope to bring in Christian musicians you hear on the radio...we hope...we can hope, can't we?
  • Documentation Blog: Not open yet
  • Status: Planning
  • Notes:  When we open in Spring of 2012, every Friday, Wesley and Colleen will be training for praise and worship music.  If you are a musician in training and would like to participate, please let us know.  We don't have a band yet and are only learning the songs and instruments.

ENTREPRENEUR MENTOR PROGRAM:

  • About: Our coffee house will have an incubator program for new businesses that cannot afford standard business venues.  Part of our profits will be used to help entrepreneurs.   We know what it's like to have a dream with no resources to move forward.  
  • Documentation Blog: Not open yet
  • Status: Planning
  • Notes: This blog will be opened when the main blog is completed.

COMMUNITY HOMESTEAD:

  • About: One of the key subjects of our newspaper has to do with homesteading and sustainable living. Our coffee house will purchase as many locally grown products as possible; as well as feature local businesses, artists, musicians, crafts and other things we can incorporate into our coffee house that will support our community.
  • Documentation Blog: Not open yet
  • Status: Planning, and setting up a micro homestead so we can learn.  Our Little Coffee House is located on 2/3 an acre, so, beginning in Spring of 2012, we will be setting up a mini homestead, using aquaponics and square foot gardening techniques, before we bring in the greenhouse.
  • Notes: This blog will be opened when the main blog is completed.

AQUAPONICS GREENHOUSE:

  • About: Its a solar powered greenhouse utilizing growing towers and aquaponics techniques to grow all the greens for our coffee house salads.  Extra greens and other products will be sold to greenhouse co-op members.
  • Documentation Blog: Not open yet
  • Status: Planning
  • Notes: This blog will be opened when the planning is finished.

TOWN HALL:

  • About: Town Hall is the name given to our coffee house's community projects.  Wait until you see what we are hoping to bring to Anderson County!  Right now, it's a secret.
  • Documentation Blog: Not open yet
  • Status: Idea stage (you know...notes on a napkin...)
  • Notes: This blog will be opened when the planning is finished.

PHASE 1: RENOVATIONS & TRAINING

Starting in February, 2012, we will begin getting the property ready.   We have to raise the money as we go.  Project list includes:

  • Widen driveway to allow two-way traffic.
  • Add parking spaces.
  • Trim trees and shrubs.
  • Paint white trim on the outside.
  • Clean and paint inside walls.
  • Resurface wood floor.
  • Set up bakery kitchen.
  • Set up dining room.
  • Build wheelchair ramp.

PHASE 2: PUBLISH THE NEWSPAPER & OPEN THE BAKERY

Our first edition will introduce the coffee house to the public.

This is the launch of our campaign:  "Building a coffee house one cupcake at a time."

We will offer a limited menu at this time:

Muffins:

  • Assorted flavors

Cupcakes:

  • Tropical Pineapple
  • Carrot Caramel
  • Tradition Carrot Cake
  • Chocolate Torte
  • Vanilla Whirlwind
  • Red Velvet
  • Blue Velvet (raising money for Anderson County emergency services)

 Soups:

  • Chili (available every day)
  • Soup of the Day

Beverages:

  • Various bottled beverages until we raise capital to fund the coffee bar

PHASE 3: OPEN THE COFFEE BAR

A full service, genuine coffee bar complete with a three-group espresso machine, locally roasted coffee beans, fruit smoothies, and all the trimmings and specialty drinks you would find in a coffee house.

PHASE 4: OPEN THE DELI

We will have our full breakfast and lunch menu when we open the deli.   In addition to the bakery items we already serve, we will also open for breakfast and lunch.  We'll release our menu as we get closer to adding the deli.

PHASE 5: BUILD THE NEW COFFEE HOUSE & HOMESTEAD

An energy-efficient coffee house that includes a nice dining room, an art gallery, a music/radio station studio and offices.

A double greenhouse that will house a beautiful dining area with an indoor/outdoor koi pond; growing towers and a food storehouse for locally grown organic produce and other products.

PHASE 6: ENTREPRENEUR PROGRAM

Train facility, offices/work space for entrepreneurs, seed money.

 

 

Pixel Jungle

Hover over a pixel to see each message. One pixel is very small, but you should still be able to read the message.

THE JUNGLE:

Wesley Crawford's blog "My Thoughts" Colleen Crawford's blog

ABOUT THE PIXEL JUNGLE

Welcome to our Pixel Jungle!  We are raising money for our documentary to build a coffee house without going into debt.  If you like our newspaper, our blogs, our coffee house idea, or even if you just want a pixel in our jungle, then donate a buck per pixel and help us out.  We would really appreciate it!  

To purchase:
Scroll down to the PayPal button and select "Pixel Jungle" from the drop down.  If you want more than one pixel then please use the donation button and enter the amount based on how many pixels you want for your "graffiti" on our wall.  1 pixel = $1.

How it works:
After you donate, email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. and tell us your favorite color and the message you want on your pixel(s).  You can have your name, nickname, company name, Web address or Facebook page, a message, etc.   If you already have a graphic created, such as an ad, attach that as well.  We reserve the right to reject any messages or links to Web sites we deem not appropriate.  We will refund your donation if we are unable to print your message.

Once we receive your information, we'll create the pixels and add them to our "jungle."  Then we'll email you to let you know your pixels are added.

CAPITAL RAISED SO FAR

$ 80000
donation thermometer
donation thermometer
$ 1550
donation thermometer
2%
Updated
27/12/2011
Raising Capital

If you want more than one pixel, please use the donate button and enter the amount for the number of pixels you want.

ENTREPRENEUR SPOTLIGHT

Would you like your business to be featured here?  This is one of 3 spotlights on our front page and your page, commercial, company info and other information about your business will be featured here for a minimun of one week.  One-time set up fee with no monthly adverting fee!

Get details...

ENTREPRENEUR SPOTLIGHT

Would you like your business to be featured here?  This is one of 3 spotlights on our front page and your page, commercial, company info and other information about your business will be featured here for a minimun of one week.  One-time set up fee with no monthly adverting fee!

Get details...

ENTREPRENEUR SPOTLIGHT

Would you like your business to be featured here?  This is one of 3 spotlights on our front page and your page, commercial, company info and other information about your business will be featured here for a minimun of one week.  One-time set up fee with no monthly adverting fee!

Get details...